The Benefits of Buying Local
- Oct 20, 2014
- 2 min read
As an employee of a local business and a proud Winnipegger, here are some of my thoughts on the benefits of buying local:
The Creation of Competition:
With the emergence of big box stores, the marketplace shifts from many small players to a few large players, causing a decrease in competition among stores. This gives consumers fewer choices and can lead to buying mass produced products set at whatever price the retailer desires. Doesn't that sound unfair?
In contrast, a marketplace made up of many small businesses creates competition among stores. This promotes innovation, resulting in higher quality products and lower prices over the long term. Now doesn't that sound better?
Investing Money Back into the Community:
Local businesses typically hire Winnipeg based employees and often advertise through local sales channels (listen for our ad on 102.3 Clear FM ;)). This means the money you spend on our mattresses, goes back into paying local people and local companies. As a result, money is kept in Winnipeg which helps boost our economy and keeps our community booming.
Reducing Environmental Impacts:
Local companies often purchase supplies from other nearby Winnipeg based companies to save on shipping and transportation costs. In doing so, they are helping to reduce pollution and carbon footprint leading to a greener city for everyone to enjoy! These businesses are also commonly set up in city centres, helping to reduce urban sprawl and habitat loss.
Providing the Customer with Better Service:
With significant increases in competition from big box stores, local businesses rely on referrals and repeat customers to stay competitive in the market place. Over the years, Sleepwell Bedding has been able to maintain success thanks to our wonderful customers and their faith in our product. We do our best to go above and beyond meeting your mattress expectations in the hopes that you will consider us in the future and recommend us to your friends and families! Warranties to cover manufactural defects, inexpensive delivery costs and quick turnaround times on custom orders are just some of the ways we help to serve your mattress needs!
Quality!!
Local businesses must produce quality products in order to keep up with the competition. At Sleepwell Bedding, each mattress is carefully crafted with the best quality foam, springs and fabrics available. Mattresses that are mass produced by big box stores are not always handled with the same care. So if you’re shopping around, be sure to ask about warranty length and coverage as well as density of foam used in the mattress (FYI: high density foams last longer).
In the end, Winnipeg is a great city filled with many great choices to fulfill all of your shopping needs. As a consumer, it is important that you shop at the place that ultimately fits these needs. If you're looking for a high quality, locally made product at a great price, come stop by at Sleepwell Bedding, we look forward to meeting you!
Hope you're sleeping well,
Kajal

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